Bask Bank

Bask Bank set out to challenge the mileage program status quo by rewarding customers for saving, instead of spending. In the course of 6 months, in collaboration with Mckinsey, R/GA, and H+K, I led the launch of their email/sms marketing program from scratch on a modern tech stack (SFMC, mParticle, Amplitude) in a fast paced agile approach to beat targeted year 1 projections by 3000%.

Research • Branding • Design System • Email & Landing Page Template System • SMS/Push • GTM Strategy

TCB_EmailEcosystem-June20

May-25-2022-13-12-12

2phones

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Selected Works

Bask BankStrategy, Creative Direction, Design, Development

LinkedInCreative Direction, Design, Development, Strategy

AirbnbStrategy, Creative Direction, Design, Development

Chili'sStrategy, Creative Direction, Design, Development

KPMGStrategy, Design

USPSStrategy, Creative Direction, Design, Development

AllstateStrategy, Creative Direction, Development

AARPStrategy, GTM, Creative Direction, Design, Development

RedditStrategy, Creative Direction, Design, Development

AdidasStrategy, GTM, Test Design

Comcast BusinessStrategy, GTM, Creative Direction, Design, Development

AtlassianStrategy, Design, Development

Alex Williams • Phone: 503-662-2636 • Email: alex@heydub.com