LinkedIn

I ran Creative, Production, and Strategy for LinkedIn for 8 years. The first half was as their Email Agency of Record (among other things), shipping over 400 unique creatives a year across their B2C and B2B business lines. We were able to deliver record engagement, including an email that was sent to over 100M people around the globe.  We delivered integrated campaigns across Email, Mobile, and Display.

Here is just a sample of the variety of work.

As their business grew exponentially and their email needs changed, we shifted to an enablement model. Collaborating with internal design and UX teams, we developed a comprehensive design and prodution system based on felixble module patterns. We developed playbooks and guidelines for over 400 global marketers to build and deploy emails on their own across 3 different ESP's. That design system is now on it's 3rd iteration as the LinkedIn brand has evolved.